The internet has dramatically changed the way people job hunt. Long gone are the days when job candidates cut out newspaper advertisements and solely sent paper cover letters and resumes to potential employers. In place of snail mail, job candidates electronically send their credentials in response to advertisements posted online. Human resources departments are beginning to embrace the digital age, aggressively seeking out intriguing job candidates through social media.
When the social media company opened for business in 2003, the business model LinkedIn had in place centered on connecting working professionals online. The intent was to provide members an opportunity to network with potential clients and customers, as well as people who worked in the same industry. Professionals uploaded their credentials and LinkedIn members browsed profiles until they found people to join their professional online networks. The business model remained the same for a few years until LinkedIn realized the online recruiting potential of its data aggregator system.
LinkedIn then initiated a strategy to attract human resources recruiters to the site. The company added quality and depth to its membership base that allow members to maintain comprehensive and accurate profiles. Recruiters browse LinkedIn profiles to find job candidates possessing qualifications that match company job openings. They utilize many of the same search tools that LinkedIn members use to network with other LinkedIn members. In the last two years, LinkedIn has added online tools that enable recruiters to refine their searches and hence, do a better job of finding the right candidates. LinkedIn’s ever-changing algorithm calculates how often members have changed jobs and the likelihood of members relocating to certain regions of the United States and the world.
In May of 2013, LinkedIn announced another human resources management tool for company recruiters. The new mobile application CheckIn encourages job fair attendees to input their resumes into a database that instantly becomes part of a recruiter’s LinkedIn dashboard, even if the job candidate has not created a LinkedIn profile. The new mobile app saves recruiters time by providing quicker access to qualified job candidates. Recruiters on the go can securely browse LinkedIn member profiles from any WiFi hotspot.
More Reasons Why Recruiters Choose LinkedIn
According to some, online recruiting on LinkedIn does not represent a fleeting trend in the industry. Every second, LinkedIn adds two more members to its 238 million-membership base, creating a massive pool of professional talent.
Yet membership can only carry a professional social media website so far. LinkedIn possesses staying power by continually growing revenue and earnings. Recruiters do not have to worry about the “Here today, gone tomorrow” syndrome that afflicts myriad online businesses. LinkedIn’s stock price has increased six times since the company’s initial public offering in 2011. The array of products the company sells to corporate clients accounted for $205 million in revenue during the second quarter of 2013.
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Staying on top of the latest trends in recruiting is essential to successful HR professionals. More important, though, is the mastery of the fundamental skills and techniques used by the most effective human resources departments. Saint Francis University’s online Master of Human Resource Management degree can help you on your way to becoming a leader in this ever-evolving field.